— Link strategy —
Custom Campaigns
When the packages don’t fit your situation. Strategy, scale, anchor architecture, multi-locale targeting — built for your business, quoted to your goals.
When the standard packs aren't right
Foundation, Accelerate and Momentum cover most businesses. They cover most cleanly when you have one site, one country, one core service, one growth horizon. The further you get from that profile, the more a fixed monthly link count becomes the wrong mental model.
That’s where Custom Campaigns come in.
Built for…
- National rollouts — building authority across multiple location pages in parallel
- Multi-language sites — link architecture per locale, not one-size-fits-all
- Post-acquisition transfers — moving authority cleanly between domains
- Brands building topical maps — coordinated link strategy across hundreds of pages
- Aggressive timelines — when the named packs would take too long
What you get that the packs don't include
- Strategy plan — keyword + page mapping, anchor distribution, link velocity
- Competitor analysis — what your top 3 ranking competitors did to get there
- Monthly strategy call — direct contact with your campaign lead
- Custom reporting cadence — what gets reported on, how often, in what format
- Pacing flexibility — front-load months, ease off, course-correct
How a Custom Campaign starts
Discovery call
30 minutes. Your site, your goals, your competitors, your timeline. No sales pitch.
Strategy plan + quote
We come back within a week with a written plan and a monthly retainer figure. You say yes, no, or "let's tweak this".
Launch
Same managed model — we pick the sites, we write the content, you see it in your dashboard. Plus the monthly strategy touch-point.
Get a Custom Campaign quote
Tell us your site, your goals, and what your competitors are doing. We’ll come back with a written plan and a monthly figure.