Case study
From 0 to 20+ Organic Enquiries a Month
How a Queensland estate law firm built a compounding lead pipeline with 50 patient links over 13 months.
The Situation
High-Value Work. No Digital Pipeline.
Our client is a Queensland estate law firm handling some of the most stressful moments in people’s lives contested wills, probate applications, family disputes over inheritances. High-value, high-intent work. The kind where a single brief is worth more than most businesses spend on marketing in a year.
When they came to us, they had no meaningful digital presence, no Google Ads history, and organic search traffic that wasn’t converting. The website existed. The expertise existed. The pipeline didn’t.
They needed two things: immediate leads while they built authority, and a long-term SEO foundation that would compound over time. We built both at the same time.
The Plan
The Slow Burn That Wasn't That Slow.
Alongside Google Ads, we began a link-building programme targeting the keywords that matter most for QLD estate law: contesting a will, probate lawyer Brisbane, estate lawyer Queensland, and the long tail behind them.
We started at 2–3 quality links per month deliberately measured, building towards topical authority rather than blasting links and hoping. From July 2025 we accelerated to 5 links per month as the site’s foundation solidified.
Fifty links total over thirteen months. Every one relevant. None spammy.
Link building is deferred gratification. Anyone who tells you otherwise is selling something.
What Happened
It Didn't Move. Until It Did.
Two Pipelines. One That Turns On. One That Compounds.
The most important thing here wasn’t a click-through rate or a conversion percentage. It was that this firm went from invisible to the go-to result for people in Queensland searching for help with contested estates and the enquiry pipeline now runs on two tracks.
Google Ads can be turned up or down based on capacity. SEO keeps delivering regardless. That’s the combination worth building.
The pace this client started at 2–3 links a month is exactly the Foundation pack at Intelligent Links.
Could This Work for Your Business?
Foundation starts at the same monthly pace this campaign began at: three to five real, editorial backlinks per month. We pick the sites from our private inventory, we write every article, and the placements live on real publishers with real traffic.
Most clients see the compounding kick in between months 5 and 8. Patient, deliberate, real outreach. Real publishers.
Cancel by the 20th of any month. No contracts. No PBNs.