— Link type —
Guest Posts
Original articles on real publisher sites, written by us, placed by us, with your link in editorial context. The classic link build, done the boring-good way.
What's a guest post?
A guest post is a brand-new article published on a third-party website with your link placed inside it. The publisher’s audience gets a useful, on-topic piece of content. You get a relevant editorial backlink. Google sees a vote of confidence from a trusted site.
That’s the version that works. The version that doesn’t: spammy guest posts on irrelevant blogs, written by AI in five minutes, marked “sponsored” at the top, devalued by Google within months. We don’t do that one.
Our guest post standards
Why guest posts still work
Link building has changed. Guest posts have not, if you do them correctly.
Google still treats a contextual link from a real, topically relevant site as a vote of confidence. That vote still flows PageRank. It still signals topical authority. And on the best host sites, it drives actual referral traffic, a secondary benefit most link building never delivers.
What changed is the bar for quality. A 400-word article on a site with no traffic and a shady backlink profile does nothing. It might actively hurt. Every standard we hold our guest posts to exists to avoid exactly that outcome.
Google’s Helpful Content and spam updates have not penalised editorial guest posts. They’ve penalised low-quality article dumps on purpose-built sites. We only use the former.
Which pack includes this?
Every pack includes a mix of link types. We pick what works best for your situation each month.
Common questions